What is Link Bait?

Linkbait is essentially a piece of content placed on a web page - whether it's an article, blog post, picture, or any other section of cyberspace - that is designed for the specific intention of gathering links from as many different sources as possible. This is a good way to attract lot of visitors.

Here is a list of ideas:

• Make a valuable resource (lists, special reports, history of, how to, etc.)
• Interview (e-mail/phone) prominent people and publish it. 
• Build a useful tool
• Write an interesting article
• Run a newsworthy ‘event’ such as a contest
• Test something new that has not been done before
• Be the first in doing something on the internet
• Write something controversial
• Be the first to write the latest news in your niche
• Be the first to expose a scammer
• Disagree with an authority
• Write some funny humor
• Make an interesting picture
• Be the first to research and document something
• Make a theme, plugin or piece of software
• Make a tool that others can put on their sites but that links to you 
• Make a joke about a known person
• Make a resource that is just in time for a major event
• Write an outrageous theory and back it up with logics
• Write useful comments on something that is happening
• Give something valuable for free
• Coin a new acronym in your niche and get people to talk about it
• Become an expert in your niche and write valuable information

What is a 3-Way Link Exchange?

3way link exchange is the process where 3 websites interlinked to each other instead of two. For example, site A links to site B, but not B to A. So, site B is only receiving a one-way link from site A and NOT linking back to it. Likewise, site C and site A are linked from one site but not linking back. Instead, site C and A are simply reciprocal-linking to different domains.

Diagram for possible structure of a 3 way linking:

As long as there are 3 websites involved, then that is three way linking.

It is harder for search engines to detect a link scheme if your link building strategy is based on three-way links because this pattern is usually seen in many websites in the Internet. To make it better, you can try four-way or even five-way link exchange. It is almost guaranteed that you could get the maximum result to increase your PageRank. In other words, 3-way link exchange is an attempt to mask reciprocal link exchange.

In the usual reciprocal link exchange you will place your site back to your site and other websites place a link to another website. If so, there exist many links going out on your site, search engines will notice that easily. So that search engines do not count your every reciprocal links and increase your page will not be such a reciprocal relationship.

3 Way Link Exchange can be very beneficial if you have a website whose page rank is good and the number of links, to use the popularity of your website popularity / page rank can enhance / my other new website (s the SERP).